April 7, 2026
Over the years, brands have poured substantial resources into integrating anti-counterfeiting technologies like QR codes, holograms, RFID, serialization, and blockchain. Each new wave promises stronger protection, […]
March 20, 2026
Globalisation has made products easier to manufacture and distribute across regions. At the same time, it has intensified a complex challenge that many Indian brands are […]
February 20, 2026
Counterfeiting has evolved into a technically advanced, industrial-scale operation. Modern counterfeiters can accurately replicate packaging artwork, materials, finishes, and basic security elements, making visual inspection unreliable. […]
February 5, 2026
A vehicle breaks down without warning. The customer blames the brand. The workshop questions the supplier. The manufacturer checks its records and finds no defect. And […]
January 20, 2026
India’s automotive ecosystem is operating in an environment where a significant portion of aftermarket components circulating under branded names may not be genuine. Yet most manufacturers […]
December 11, 2025
Counterfeiting isn’t just a trademark issue anymore — it’s a business continuity challenge. From luxury goods to automotive components, counterfeit infiltration impacts brand reputation, operational revenue, […]
November 30, 2025
The global counterfeit trade has reached staggering levels, with an estimated USD 467 billion worth of fake goods sold in 2021—equivalent to 2.3% of global imports, […]
November 17, 2025
Introduction QR codes have become ubiquitous in modern supply chains. From restaurant menus to medicine packs, these square pixelated patterns are everywhere. Regulators, brands, and even […]
October 11, 2025
A Familiar Scene: The QR Code Scan Imagine buying a pack of medicine. You spot a QR code, scan it, and instantly see product details on […]