USE CASES

Fast Moving Consumer Goods


Problem


When counterfeits enter the agriculture sector, they directly land on our plates (literally!)

Counterfeiting agro products and packaging is a booming industry worldwide. Counterfeiters utilize an assortment of tactics and strategies to do so.
  • Dumping used, recycled, diluted, cheap, or generic products in old containers which don’t satisfy the indicated brand characteristics & quality, and even might contain untested impurities or non-approved substances and materials.
  • Selling fraudulent goods in counterfeit packaging made to look like genuine products

Counterfeits or spurious agricultural material harms brands and consumers alike
  • Drain a large portion of revenue from legitimate stakeholders
  • Reduction in exports, thus harmful to the overall economy
  • Irreversible environmental hazards such as the contamination of the groundwater, soil, beneficial microorganisms, air, and so on.
  • Unknown and untested substances enter the food chain eliciting harmful health effects
  • A frequent supply of counterfeited goods erodes consumer’s trust in the brand quality
  • Harms the overall name and reputation of the brand
According to an AC Nielsen research, 30% of the FMCG sector is lost to counterfeit goods, and 80% of FMCG consumers who purchased these products assumed that they had purchased originals. Consumption and usage of substandard or low-quality FMCG goods may result in significant health problems. Further, with the growth in population and subsequent rise in brand competition, there will be a massive surge in the FMGC industry. Such favorable forecasts make FMGC a prime target for counterfeiters, who stand to gain by selling tampered, diluted, and fake products. So far, a combination of Hologram, QR Codes, and Serialization has been used to fight counterfeiters, but to no avail and effective zero security. These solutions are easily replicable, susceptible to tampering, and even require special scanning equipment. On the other hand, Checko is a 100% copy-proof and tamper-proof solution that ensures lasting protection for your products and even contributes to the enhancement of your brand's image, customer engagement, and marketing analytics. Read how Checko benefited one of the largest producers of wheat flour in the Indian FMCG industry.

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