June 23, 2026
In the world of anti-counterfeiting and supply chain trust, true resilience begins with authentication embedded at the point of origin and yet it remains one of […]
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June 1, 2026
By Prof. Deepak (Retd.) IIT Kanpur and Founder & Chief Research and Innovation Officer, Checko.ai | Inventor of the World’s First 3D Unclonable Tag Three decades […]
May 18, 2026
Over three decades in technology, first in telecommunications, now in brand protection, I have seen one pattern repeat itself with troubling consistency: we build systems to […]
April 7, 2026
Over the years, brands have poured substantial resources into integrating anti-counterfeiting technologies like QR codes, holograms, RFID, serialization, and blockchain. Each new wave promises stronger protection, […]
March 20, 2026
Globalisation has made products easier to manufacture and distribute across regions. At the same time, it has intensified a complex challenge that many Indian brands are […]
February 20, 2026
Counterfeiting has evolved into a technically advanced, industrial-scale operation. Modern counterfeiters can accurately replicate packaging artwork, materials, finishes, and basic security elements, making visual inspection unreliable. […]
February 5, 2026
A vehicle breaks down without warning. The customer blames the brand. The workshop questions the supplier. The manufacturer checks its records and finds no defect. And […]
January 20, 2026
India’s automotive ecosystem is operating in an environment where a significant portion of aftermarket components circulating under branded names may not be genuine. Yet most manufacturers […]
December 11, 2025
Counterfeiting isn’t just a trademark issue anymore — it’s a business continuity challenge. From luxury goods to automotive components, counterfeit infiltration impacts brand reputation, operational revenue, […]