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Globalisation has made products easier to manufacture and distribute across regions. At the same time, it has intensified a complex challenge that many Indian brands are […]

Counterfeiting has evolved into a technically advanced, industrial-scale operation. Modern counterfeiters can accurately replicate packaging artwork, materials, finishes, and basic security elements, making visual inspection unreliable. […]

A vehicle breaks down without warning. The customer blames the brand. The workshop questions the supplier. The manufacturer checks its records and finds no defect. And […]

Counterfeiting isn’t just a trademark issue anymore — it’s a business continuity challenge. From luxury goods to automotive components, counterfeit infiltration impacts brand reputation, operational revenue, […]

The global counterfeit trade has reached staggering levels, with an estimated USD 467 billion worth of fake goods sold in 2021—equivalent to 2.3% of global imports, […]

Introduction QR codes have become ubiquitous in modern supply chains. From restaurant menus to medicine packs, these square pixelated patterns are everywhere. Regulators, brands, and even […]

A Familiar Scene: The QR Code Scan Imagine buying a pack of medicine. You spot a QR code, scan it, and instantly see product details on […]

Introduction In discussions around anti-counterfeiting technologies, three terms are frequently used interchangeably—authentication, traceability, and identification. While they sound similar, they represent fundamentally different problem statements and […]