September 26, 2025

Authentication vs Traceability vs Identification: Clearing the Confusion

Introduction In discussions around anti-counterfeiting technologies, three terms are frequently used interchangeably—authentication, traceability, and identification. While they sound similar, they represent fundamentally different problem statements and […]
June 20, 2025

Beyond the Barcode: How 3D Anti-Counterfeiting Labels Are Shaping the Future of Brand Protection

By Sharad Katiyar, CEO – Checko Introduction: The New Age of Brand Protection In a hyperconnected global economy, where supply chains span continents and consumers are […]