Counterfeiting isn’t just a trademark issue anymore — it’s a business continuity challenge. From luxury goods to automotive components, counterfeit infiltration impacts brand reputation, operational revenue, […]

The global counterfeit trade has reached staggering levels, with an estimated USD 467 billion worth of fake goods sold in 2021—equivalent to 2.3% of global imports, […]

Introduction QR codes have become ubiquitous in modern supply chains. From restaurant menus to medicine packs, these square pixelated patterns are everywhere. Regulators, brands, and even […]

A Familiar Scene: The QR Code Scan Imagine buying a pack of medicine. You spot a QR code, scan it, and instantly see product details on […]

Introduction In discussions around anti-counterfeiting technologies, three terms are frequently used interchangeably—authentication, traceability, and identification. While they sound similar, they represent fundamentally different problem statements and […]

The luxury goods market is entering a new era in the second half of the 2020s — one marked by rapid global expansion, evolving consumer expectations, […]

In an era where counterfeit products are on the rise, businesses across industries are seeking smarter, scalable ways to secure their products and reinforce brand integrity. […]

By Sharad Katiyar, CEO – Checko Introduction: The New Age of Brand Protection In a hyperconnected global economy, where supply chains span continents and consumers are […]